Belgian chip maker Roger & Roger invests $12m into Croky plant

Snack manufacturer Roger & Roger known for its chips has invested USD $12 million into its Croky plant. The investment will allow the company to push forward with more gluten-free options. 

Roger & Roger potato chip plant in Mouscron, Belgium

"Every year we invest around 10% of our turnover to improve our automation lines but also embark on new productions," Yves De Vinck told. 

For the past three years, Roger & Roger has commissioned two tortilla manufacturing lines based on corn kernels. and since last year, many resources are going towards gluten-free chip production. 

"Our goal is to offer a wide range of gluten free products as quickly as possible, but this requires a complete reset of all our lines."

More than USD $12 million is planned to be invested this year to grow the chip business in Mouscron.

Roger & Roger, better known under its trademark Croky bought from a British consortium in 2004. The company in Mouscron says it holds a market share of 37%, of which 25% through "Private Label" brands and the rest through Croky. 

Roger & Roger achieved a turnover of 120 million euros last year. 90% Of its revenues come from exports to key countries such as the Netherlands, Denmark and Finland. Nearly 70% of the production is for private labels "but our intention is to grow our brand Croky by making it more well-known," says the CEO. 

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