Job offersmore »
- Experienced International Buyer/Seller Germany
- Project and Sales Manager - Russia/Caucasian Region
- Quality Coordinator EU in Supply Chain Management Dep.
- Regional Sales Director - United States
- Territory Sales Position - US
- International Tomato Grower - Worldwide
- Grower Manager - US
- Application Scientist Salesperson - US
- Technical & Operations Manager - Australia
- Eco Brewing & Growing Technician - UK
Top 5 - yesterday
- No news was published yesterday.
Top 5 - last week
Top 5 - last month
Exchange ratesmore »
Pieter de Keijzer, Eosta: “Volumes limited, customers extremely enthusiastic”
Ruby Valencia: An orange with the flavour and characteristics of grapefruit
Eosta has a true citrus novelty, albeit on a small scale, through its South African organic supplier: the Ruby Valencia. It was once known as a mutation of a regular Valencia tree in an orchard in Nelspruit, South Africa. This was then further developed commercially.
“Our grower, Groenheuwel, in Northern Cape, decided to plant this new variety on a small scale five years ago. We received our first shipment of 20 boxes three years ago. Last year we received a few pallets, and this year we have one container to distribute,” says product manager Pieter de Keijzer.
“Volumes are limited, so that this variety isn’t yet suitable for supermarkets, but organic supermarkets and specialist shops in Germany and Scandinavia are extremely enthusiastic. Last weekend we promoted it during a suppliers fair in Germany, and responses were very good.” Whether the Ruby Valencia becomes a real hit depends on the growers, according to Pieter. “If they go for it, it could definitely become great, otherwise customers will never really discover this citrus. I did some research, but I never found this variety elsewhere.”
“We can see the potential in this, and are proud that our supplier had the guts to further develop this variety. When the trees are fully grown, we can supply this novelty for five weeks in future. Besides our good volume of ‘regular’ organic oranges, this is a very nice addition for both our customers and consumers,” Pieter concludes.
For more information:
Pieter de Keijzer
Tel: +31 (0)180 63 55 00
Publication date: 9/13/2017
Receive the daily newsletter in your email for free | Click here
Other news in this sector: