This morning, the first cherries of the season were sold at Coöperatie Hoogstraten. They were supplied by grower Joris Christianen who started with a plantation five years ago. By now, two other growers have also started growing cherries. To not have the plantations come into production at the same time, different varieties were chosen. Because of this, production can be spread out over approximately five weeks.
For now, the cherries won’t be sold at auction, but by direct mediation. Hoogstraten cherries are grown under protection, so that they can be harvested when ripe, and have their full flavour. Besides strawberries, kiwi berries and other soft fruit, cherries are a nice addition to the Hoogstraten family.
Much frost damage
The late night frost at the end of April also had consequences for the cherry cultivation in Hoogstraten. Coöperatie Hoogstraten expects to market 12 to 15 tonnes of cherries in total this year, which is considerably less than expected. About 70 to 80 per cent of the cherries suffered from frost damage. Despite the lower volumes, quality is good this year. Moreover, the cherries are sorted mechanically this year, ensuring a nice presentation and a good, correct sorting. Questions about cherries can be directed to -sales@hoogstraten.eu