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Catalina: New organic banana for Polish marketAs the Polish market continues to develop more demand for eco-friendly and healthy produce, Targban is introducing organic Ecuadorian bananas under their premium brand-Catalina®. The first shipment is expected to arrive on May 15th in the Port of Rotterdam, destined for the Polish consumers.
"Organic or bio products are increasingly more popular among Poles. In recent years, the organic market has increased by several percent each year, and in a few months its value may exceed 1 Billion zloty (€235 M) for the first time. Although it’s growing rapidly, it is still relatively small. By comparison the size of the organic food market in the UK is roughly £2 Billion (€2.35 Billion) with almost 90% of households buying organic products." said Rafal Bury from Targban.
The bananas are grown according to strict organic standards, free from pesticides, artificial fertilizers and GMO, along with all having EU, Ceres and USDA Organic certifications.
"According to GFK Polonia, Poles most often buy organic food in hypermarkets and discount stores. There are currently around 800 independent specialty shops operating on the Polish market offering this type of certified products. On the other hand, the dynamic development of the market of organic products in Poland is influenced by the wide distribution, which includes not only those specialized shops but the big retail chains, who are the ones who really shape the market." said Rafal.
"By observing the current strong upward trend in the certified food market, it can be expected that sales of organic food products in Poland will reach around two percent of all food sales in the next two years." Rafal concluded.
For more information:
Tel: +48 22 48 14 813
Fax: +48 22 48 14 801
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