Sales of papaya are suddenly increasing. “In southern countries, but also on the ethnic market, papaya was always a beloved exotic, but the product is gaining in popularity in all of Europe. Especially the Famosa variety, which is very popular,” says commercial manager Leon van den Hombergh from Frankort & Koning. “More producers globally are planting papayas. The larger supply and the increasing professionalisation of the cultivation enable lower shop prices, making the papaya available for a much larger target audience.”
“Because of that, the papaya is experiencing a similar development as avocados and mangoes. While it used to be a typical exotic for the holidays, consumers are now buying papaya year-round. Retailers have more and more promotions with papayas, and the unique health aspects are also boosting sales. Papayas remain a sensitive product, but professionalisation in the supply chain also ensures a better shelf life, and consumers now know what papayas can be used for. Of course, year-round availability is an advantage.”
Papaya and papaya ice cream
For more information:
Leon van den Hombergh
Frankort&Koning
Tel: +31 (0)77 38 97 202
l.vdhombergh@frankort.nl
www.frankort.nl