“Our potato season starts this week,” says Oron Ziv “Crop is looking good, we had no serious issues during the growing season, such as frost. A shortage of potatoes was predicted by some people, and they were also worried the quality of the storage potato wouldn’t be good enough. However, these predictions are turning out to be false. However, it’s still too early so say with full conviction. The season lasts until late-June, with the spring crop.”
“There will be demand for fresh potatoes, though the market isn’t empty now. The market is facing weak currencies in the dollar and the euro. Compared to last year, we’ll need to sell for higher prices,” Oron says. “European retail will never completely switch to fresh potatoes, because it’ll be too expensive. They’ll always have import on the shelves, besides fresh. As long as they can get good potatoes for good prices, why would they switch?”
For more information:
Oron Ziv
BeFresh Europe Ltd.
Tel: +972 4 619 1736
oron@befreshcorp.net
www.befreshcorp.com