For three days, Perpignan becomes the Mediterranean's agricultural capital. Its main goal is to combine the entire French F&V offering with those of other countries around the Mediterranean (Spain, Italy, Tunisia, Morocco etc.).
They hope to strengthen their role in developing the fruit and vegetable business in the international arena by scheduling even more B2B meetings. In 2017, Sud de France Développement plans to redouble its efforts to recruit international buyers, targeting a contingent of 120 buyers from across the globe.
Selection of these buyers will be consistent with the entire MedFEL offering. 6,122 visitors converged on Perpignan for the fair's 8th edition, along with 246 exhibitors from the Mediterranean basin, generating a total of over 2,948 B2B meetings.
For this 9th edition, MedFEL has announced it will be debuting a few innovations:
- The organic fruit and vegetable offering, including products awarded an official quality label, is significantly larger and will be promoted more effectively by means of dedicated signage and presentations.
- MedFEL is extending its harvest forecasts for French and in some cases European crops, covering a high proportion of overall production. In addition to the outlook for apricots, melons and peaches, this year will feature harvest forecasts for cherries, plums, grapes, strawberries, carrots, leeks, potatoes, tomatoes and cucumbers.
- On day 3 of the fair, MedFEL is placing its expertise at the service of exhibiting businesses by organising a job dating event. In collaboration with the region’s main training schools, companies can meet a selection of candidates whose profiles match the sector’s requirements.
- MedFEL will also adopt a more ambitious format by integrating more digital technologies; the aim is to showcase innovations from exhibiting businesses and bring more interactivity to the MedFEL debates on issues facing the fruit and vegetable sector.
For more information:
Jérôme Bouchindhomme
Tel: +33 04 99 64 29 36
bouchindhomme@suddefrance‐dvpt.com