Value of Unilever Brand Protfolio more than double KraftHeinz

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 50 most valuable food brands are included in the Brand Finance Food 50.

Combining the values of these brands based on ownership reveals the brand portfolio values of the FMCG corporate giants. Unilever’s total portfolio value is US$42.9 billion, more than double that of KraftHeinz, which recently attempted a takeover of the Anglo-Dutch company.

Unilever is a major UK employer who own dozens of its brands, including Marmite, Colmans and PG Tips. After KraftHeinz launched a bid to buy Unilever eyebrows were raised in UK government circles and the upper echelons of business too, as the bid appeared to confirm the vulnerability of British firms to takeover by foreign counterparts following the Brexit vote.

In the event, Unilever’s CEO Paul Pohlman rebuffed the US$143 billion deal, which was seen to significantly undervalue the company. Brand Finance’s CEO David Haigh comments, “Unilever has one of the world’s most valuable brand portfolios, more than double the value of KraftHeinz. Quantifying this and bringing it to the fore will be key to defending any future bids or ensuring that shareholders receive fair value.”

For more information:
Robert Haigh
Brand Finance
Tel: +44 (0)2073899400
Mob: +44 (0)7762211167
r.haigh@brandfinance.com

Joslyn Pannu
Brand Finanace
Tel: +44 (0)207 389 9400
Mob: +44 (0)788 566 6236
j.pannu@brandfinance.com