It is already possible to buy the first Senegalese watermelons in the Spanish market; a seedless, sweet and crunchy striped watermelon variety sold under the new brand Diva.
According to its distributor, the plan with this brand, which will soon start to be promoted in fruit stores and supermarkets, is to market the best striped watermelons, taking into account the season and the area where they are produced.
"We want to differentiate ourselves from famous brands, like Fashion, which distributes the same watermelon variety grown in different areas of Spain and also in Senegal," explains Antonio Montes, from Frutas Hermanos Montes. "After a selection of varieties, this new seed is the one that has adapted most satisfactorily to the growing conditions of Senegal. Up to now, it has been a great success, both in terms of presentation and quality," he explains.
Diva hits the market at the best possible time, before either Spain or its competitors growing also in Senegal start distributing large volumes.
"We are arriving before the Fashion, with a great quality and volume, at times when there are no large volumes of watermelons in the market and demand is high, so prices reach approximately 1.80 Euro per kilo," stated Antonio Montes. "These prices also reflect the popularity of the product. We started this campaign on a very good footing," he added.
At the moment, the product is distributed in Spanish markets, including the Canary Islands, with one or two panelists per market, although they also hope to start exporting it soon to Europe.
The next origins to cover the 12 months of the year will be Spain and most likely Brazil, with different varieties. "We don't reject the possibility of also working with mini watermelons," added Antonio Montes.
More information:
Antonio Montes
Frutas Hermanos Montes
Tel. +34 660 60 55 46
