A young company based in Velez Malaga, Excel Trop, has managed to multiply its turnover sevenfold in just four years. Devoted to the marketing of the province's most exported subtropical fruits, mangoes and avocados, it has gone from 15 to 70 employees in fewer than 5 years and it currently has an annual turnover totalling 30 million Euro.
Óscar Ramírez explained that the project started as a family business: "We are two brothers and another two brothers, who are our cousins. We belong to a fourth generation devoted to the sale of fruit. Although our grandfather was devoted to muscatel raisins, our father continued with avocados. In almost a decade and a half we have lived the revolution of this subtropical fruit, and then that of mangoes," he explains.
Excel Trop already supplies mangoes to retail chains as important as Mercadona, thanks to a firm bet on innovation in a totally globalised market. In fact, its producers are in countries like Peru. "Spain doesn't yet have an important enough international position to have an influence on prices. We are constantly aware of what markets like Mexico, Israel, Chile, Colombia or Peru dictate."
Ramírez recalls that, in its first full year, Excel Trop invoiced about 4 million Euro; the following year, they stood at 7; in 2014, at 14, and a year later at 17. Lastly, in 2016, they invoiced 28.7 million Euro. This exponential growth had a turning point two years ago, following the marketing agreements that the family closed with Mercadona. Of the 4.7 million kilos of mangoes they sell annually, 30% goes to this retail chain.
Source: laopiniondemalaga.es
