Biofach and Vivaness 2017 tops 50,000 visitors

The exhibition duo consisting of Biofach, the World’s Leading Trade Fair for Organic Food, and Vivaness, the International Trade Fair for Natural Personal Care, set a new record in 2017 by welcoming a total of 51,453* trade visitors through their doors.

People travelled to Nuremberg for the industry get-togethers from 134 countries this time, were impressed with the range of products offered by the 2,785 exhibitors (259 of these were at Vivaness) from 88 countries and allowed themselves to be inspired by the country of the year, Germany.

The organic industry as a whole has continued to progress too: In 2016, German households spent 9.9 % more on organic food and drink than in the year before, with sales amounting to EUR 9.48bn according to the German Federation of the Organic Food Industry (BÖLW). More and more customers are opting for natural cosmetics as well.

The results of a joint survey conducted by naturkosmetik konzepte, the Society for Consumer Research (GfK), IRI, IMSHealth and BioVista show that the German natural cosmetics market has a market share of 8.5 % and is worth EUR 1.15bn, meaning it is the strongest natural cosmetics market in Europe.
press@biofach.deBarbara Böck, Helen Kreisel, Marie-Claire Ritzer

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