FME have developed and further optimised the new shelf vision for mushrooms in close cooperation with national and international retailers and food service organisations. Fresh mushrooms perfectly fit the growing trends for less meat and being aware of seasons when cooking.
The key is that the value-added mushrooms on the shelves have been given a clear appearance to facilitate the customer’s selection process and to make the category more distinctive. The mushrooms are therefore ‘discovered’ more easily by customers. The customer can quickly find their desired mushroom, from white mushrooms to the most surprisingly delicious, exotic mushrooms, and of course the organic variants.
“We see that in part thanks to this category approach a positive growth can be realised in volume and sales, resulting in increasing returns. Come and discover the FME mushroom assortment and shelf vision at Fruit Logistica 2017, and be inspired to seduce customers,” says Marc van der Zandt.
Hall 3.2, stand C-03
For more information:
Fresh Mushroom Europe NV
Riyadhstraat 41
B-2321 Meer (Transportzone), Belgium
+32 (0)3 317 18 19
[email protected]
www.fme-nv.com
