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Poland: 59% of consumers prefer sustainable vegetables
Consumers are increasingly interested in the origin of the products they purchase, asking themselves how and where they were produced. Similarly, producers are increasingly inclined to want to give an answer, outlining the cultivation methods and how the products are handled before they reach the consumer's plate.
In this context, more and more often do we hear the term "sustainable".
While talking about the origin of food products, producers use the terms sustainable agriculture and sustainable crops. The very concept of sustainability is part of a wider context, addressed by the United Nations in 2015, which was the year of Sustainable Development Goals, which include the elimination of extreme poverty, the fight against inequality and putting a stop to environmental changes.
In this regard, objective number 2 is "End hunger, achieve food security and improved nutrition by promoting sustainable agriculture", while number 12 is to "Ensure sustainable consumption and production patterns."
At the moment, 59 percent of Polish respondents to a survey, commissioned by Knorr, felt that vegetables coming from sustainable sources taste better. Furthermore, sustainable agriculture can lead to the production of crops without harming the environment and depleting the natural resources upon which our quality of life and that of future generations depends.
It is estimated that each year, up to one-third of the food produced is wasted due to inadequate practices in harvesting and transport. Land degradation, the decline in soil fertility or excessive water consumption all lead to environmental degradation, hence the need for sustainable agriculture. This includes the use of efficient irrigation systems, which not only save up to 30 percent of water, but can also help increase the profitability of the crops by as much as 20 percent.