Euro Pool System unveils new campaign, ‘Being the standard is only half our story’

Euro Pool System is one of the key suppliers of reusable packaging in Europe, with approximately 1 billion annual trips of its reusable crates. However, as the company explains, this is only half the story and they look to make consumers aware of the extensive services offered that they believe make a difference for their clients.

To highlight this, the logistic service provider is launching the ‘Being the standard is only half our story’ campaign at Fruit Logistica in Berlin. Euro Pool Systems describes the campaign in a press release:

"The new campaign is testament to the progress that Euro Pool System has made in recent years. The steady growth in the use of reusable packaging is the consequence of an intensive relationship with clients. These clients are making increasing use of services, which offer added value to the business of retailers, growers and other partners in the fresh supply chain. At the same time, the services contribute to more efficient and sustainable logistical processes in the entire fresh supply chain."

"Packaging forms the basis Euro Pool System’s mission is “Drive the efficiency in the supply chain”. Packaging is fundamental to this ‘efficiency drive in the supply chain’. That is why the Euro Pool System crate holds a prominent and recognizable position in the campaign. With sturdy, sustainable packaging as the foundation, Euro Pool System offers a wealth of services to unburden clients. The campaign in turn will highlight the various services."

Reverse logistics
This service is one aspect of the efficiency drive in the supply chain. Euro Pool System claims that they can process the entire return stream. Moreover, clients are provided with insight into the streams and the location of their pallets, roll cages, dollies, crates and all the other packaging material. The company explains that using GS1-codes for traceability is at the heart of this system.

New Banana Tray
"Euro Pool System is pleased to showcase it’s new banana tray at Fruit Logistica 2017. The new tray has been developed in close collaboration with European retailers, world-wide growers and packers, offering users significant intelligent and efficiency enhancing advantages."

For more information:
Annemieke van der Heijde - Ter Haar
Euro Pool System
Tel: +31 0 70 301 4141
annemieke.vanderheijde@EuroPoolSystem.com