"Every year we produce about 350 tonnes of avocado products"

Expanding position in retail

Syros has almost 25 years' experience in the avocado business. "We have now been supplying retailers for about 12 years, but we have recorded the most growth in this area in 2016. Other leading customers are the food service and the processing industry. In the coming years, we aim to further expand our position in all our target groups. With our knowledge, we know exactly what we can do with the avocados."

Healthy

The main processed product is guacamole. "Avocados remain the basis of many products. In that regard, there are possibilities for many unexpected combinations. The new products that we introduced last year are mostly 'tex-mex-style'. Red Bean dip is one of them. We also introduced the nacho trio and another new guacamole. Our advantage is that we are flexible and can produce smaller volumes. Moreover, we continue to introduce innovative products, which is in our DNA. We want to stay in the lead. Avocado is a very healthy and growing product. We believe in it."

The company wants to give the guacamole a good shelf-life with no added preservatives. That is why they work with the HPP-procedure for cold pasteurization and make also use of Ultra-high pressure. The main market for Syros' products is France, "but we deliver also in Belgium, the Netherlands, Scandinavia, Germany, the UK, etc. In the coming years, we want to continue to focus on growth with European retailers."