Migros Group 2016: higher growth levels

In 2016 the Migros Group generated growth of CHF 274 million (+1%) with a turnover of CHF 27.7 billion. The retail turnover increased by 2.2% to a nominal CHF 23.3 billion with an average tax rate of 0.9%. The ten cooperatives achieved sales of CHF 15.6 billion, which corresponds to a growth of 0.1% thanks to slightly higher customer frequencies. The minimum tax rate on the Migros product lines amounted to -0.5% in Germany. In terms of inflation, real growth in the ten Migros cooperatives amounted to 0.3%.

Turnover
The total turnover in Switzerland and abroad (excluding VAT) rose nominally to CHF 23.278 billion (previous year CHF 22.996 billion), an increase of 1.2%. The average Migros rate was -0.9%. The effect of inflation on the retail turnover amounts to around CHF -217 million. The growth is thus adjusted to +2.2%.

Cooperative retail trade
The net sales of cooperatives including foreign trade companies increased by CHF 21 million to CHF 15,634 billion (0.1%). Sales abroad rose by 1.5% to CHF 130 million and by Tegut by 4.0% to CHF 1,085 billion.

Rising sales in a challenging market environment
Migros' supermarkets generated sales of CHF 11.689 billion in 2016. Despite the challenging market environment, sales continued to grow by 0.2% compared to the previous year. At an average minimum tax rate of -0.3%, this corresponds to a real growth of 0.5% in the ten Migros cooperatives.

Online and Cross-Channel with increasing importance
The sales development of the online shops of the specialist markets is also showing positive development. In 2016, a growth of 17.4% was achieved. After the successful launch of PickMup, Migros Group's pick-up service for online orders, the area network was expanded to 305 pick-up locations. thus, 90% of the Swiss population can reach a PickMup location within 15 driving minutes. The Migross app - the Migros digital purchasing assistant - has counted more than two million users for the first time since its launch in 2014.

Regional and sustainable products with consistently high demand
The demand for regional and sustainable products as well as for allergy product ranges continued to grow in 2016. "From the region, for the region" products are very popular with a sales volume of more than CHF 920 million. For a total of CHF 2,854 billion, products with organic or social added value (+6.6%) were purchased, with products of the Alnatura brand doubling in sales and the MSC and ASC fish assortments with a growth of 16.1%. Products with the aha! seal, which are particularly suitable for customers with allergies and intolerances, record a sales increase of 22.2%.

Unique added value through successful innovations
Migros remains true to its word, and since September 2016 has been the first Swiss retailer to offer a 100% sustainable range of fish and seafood. Together with the WWF, sustainability in banana production is on the agenda, and could be improved in a coming project. This cooperation guarantees a continuous improvement of ecological and social criteria and has targets in the areas of climate protection, biodiversity and employee health protection.

Source: Migros-Gruppe