Major yield decline in Israel following extreme weather conditions
To this day however, people in the agriculture industry, worldwide, can testify that climatic conditions have definitely changed in the past decade. This year alone we have seen floods in Spain, snow in Italy and Greece and freezing temperatures throughout the EU. Oh, and Northern Europeans could get a suntan at home, without visiting the Costa del Sol.
Good for yields
The consequences however, according to Omer Kamp from Arava, are far more extensive than first meet the eye. "In Israel for instance, we started off the season with mild temperatures during September and October, followed by some minor heat waves in November. This resulted in elevated yields throughout our pepper and herb productions."
"In December, the weather changed dramatically. That month’s rainfall was equivalent to an entire year, on average. Temperatures were lower when compared to previous seasons and the nights, especially in the Arava region, turned really cold. As a consequence, we are now facing major shortages in various lines that will, unfortunately, carry us through till February."
"We are still in the midst of the season, with several months still ahead of us. In general, we are confident that production will once again reach its peak in February. Herbs and Peppers are expected to become widely available at the beginning of the first week of the month."
Measurements to maintain quality
"Despite these difficulties, and regardless of the pressure being applied on our staff, we will not compromise on the quality of the product we supply. Our Herbs, Peppers, Vegetables and Fruits must maintain the same level of excellence that is associated with our brand. In our industry the key to success is to have a long term vision, rather than a short term solution. We will adapt ourselves to these shortages but we will not compromise quality for the sake of higher yields…"
"Over the past year, Arava Export Growers, has taken extreme measures to improve itself and the service it provides. "We no longer compete on quality or price. The rules of the game have changed and now include superior service and transparency", says Omer Kamp.
"On a weekly basis we send out detailed forecasts and quality reports to our clients and, have established a cooperation system with Jumbo Fresh in Holland to distribute our Vegetables and Fruits while providing a frontline service center to all of our clients. Our QC department has expanded with additional employees whose only task is to ensure high standards and the preservation of current accreditation requirements."
"At this year’s fair in Berlin, we will happily discuss our established lines, as well as introducing a whole slew of brilliant innovations, such as habaneros, Carolina Reapers, micro herbs, and edible glowers etc…"
Visit them at Hall 3.2 Stand C.16
For more information:
Omer Kamp
Arava Export Growers
omer@arv.co.il
www.arv.co.il