Meanwhile, the Ai Ze Sunshine and Yi Guo fresh company were also launched to jointly open a new era of strategic cooperation in online marketing with a live business channel.
Yang Peng, the founder of Shan Chang Times, is a typical girl of Feng Jie City. She has lived in Feng Jie for 12 years. Yang Peng took only one year to complete the course when others needed two, with 6 A scores. She was admitted to the University of Cambridge in the United Kingdom and only took 8 years to finish her undergraduate, graduate and doctoral studies.
She created Shang Cheng Times after returning to her country, and received a lot of support from the Feng Jie local government. Since officially registering in June 2016, Shang Cheng Times got the authorization of the trademark from the Feng Jie navel orange association in September, as well as the operator authorization of the food map local museum from the on-line retailer, Jing dong.
Shan Cheng Times focused on the deep integration of the whole industry chain of navel oranges in order to optimize all aspects of navel orange planting, purchasing, processing, transportation, warehousing and sales marketing. The future plans of Shan Cheng are to build the whole industry chain, benchmarking in professional cultivation base and deep processing base.
Yang Peng discovered, after going abroad to study, that the "Feng Jie navel oranges are different from other kinds because of their unique ecological advantages. The navel oranges produced from Feng Jie have a medium-thick pericarp, are crispy, easy to peel, and with a tender meat of residue, no core and small collaterals, moderately sweet and sour, juicy and refreshing - the real oranges for drinking. What's more valuable, is because of their natural environment in the Three Gorges Reservoir area, Feng Jie navel oranges could bear the fruit till the end of next April to truly realize the flower and fruit in one tree.
At the beginning of the preparation of Shan Cheng Times, the research team visited the United States, Britain, Brazil, New Zealand and other countries as well as the large production areas inland; including ZheJiang, HuBei and JiangXi, in order to fully understand the challenges, opportunities and environment of the project. According to a completed market survey, Shan Cheng Times needs to establish a standard system for the whole industry chain, which is also the secret of success about how a global brand like Sunkist gets its reputation in the world. Therefore, what Shan Cheng times need to do is to integrate the whole industry chain of Fengjie navel orange and to create a new brand, hopefully to realize the integration and quality control through the cultivation, processing, deep processing, logistics, and then to the back-end sales, which will help to redefine the standard of Feng Jie navel oranges and welcome a brand new era for mountain oranges" she stated.
As was reported, Shan Cheng Times has successfully transferred 5000 acres of land as their own base, and will build 50000 acres of company, plus a portal mode of cooperation base in the future, together with national professional institutions and Cambridge university, to exploit 1000 acres in line with the standards of Europe and the United States standard garden. In addition, Shan Cheng Times will also transfer 300 acres of land for ecological tourism development, to build a natural oxygen bar with more beautiful mountains, water and full of cultural heritage. At the same time, Shan Cheng Times is also planning to build a 100 acres of Feng Jie navel oranges exhibition garden.