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New technology could increase produce shelf life by 5 times

A startup, based out of California, has developed a new organic and invisible film which they claim could increase the shelf life of produce by up to five times. If the technology works as advertised it could revolutionize the fresh produce industry. The company said we could soon see supermarket, Chilean blueberries, which last a 30 day transit, looking and tasting like new and avocados that can sit out for 30 days longer without turning into rotten mush.

The film works is by surrounding produce in leftover plant materials that effectively trick fungus, bacteria, and insects into leaving it alone. It can be applied before or after fruit is harvested, and is specially formulated for the type of fruit.

The startup is currently negotiating with producers that together account for $6 billion of industry sales, and just managed to receive $33 million in venture capital. They hope the technology will not only benefit first world nations but developing countries as well. It shows promise that could cut down food waste and help to reduce world hunger.

source: grubstreet.com
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