Murai is the Vice-President of Sunrise Growers, a US company, part of SunOpta Company specialising in frozen organic produce. It has 5,000 suppliers, 26 facilities and 3,300 clients worldwide.
Mark Murai, Vice-President of Sunrise Growers, at Cibus Tec.
"In the US, fruit is the leading frozen product, though its penetration rate is still low. However it is 32.7% in 2016, definitely higher than the 26.8% of 2015."
"In the States there is more and more frozen fruit. The most popular are strawberries, followed by blueberries and berry mixes. Vegetable and fruit mixes and super-food smoothies are also very popular, so much so that lately they have grown by 270%."
The frozen food market has grown a lot in the US over the last few years, especially for organic produce. The organic section was worth $32 billion in 2013, $36 billion in 2014 (+11%) and $40 billion in 2015. "We expect it to grow by 5-7% each year until 2025, while sales of organic frozen fruit have grown by 37.1% this year alone."