The Red Navel Orange ripens from the end of September to mid October. It is the earliest orange to come on the market in China. It is produced in small quantities, exclusively in Zigui county, Hubei province. "Zigui county is located in the Xiling gorge, which is part of the three gorges dam. It has a long history of orange cultivation - a poet named Qu Yuan even wrote a poem about it 2000 years ago.
In June 2006, the National Quality Inspection Bureau gave approval for the Zigui oranges to become a protected regional product. The Zigui orange is very juicy with a thin peel and it tastes very refreshing," explains Hubei Fresh Agriculture Science and Technology Development.
In June 2006, the National Quality Inspection Bureau gave approval for the Zigui oranges to become a protected regional product. The Zigui orange is very juicy with a thin peel and it tastes very refreshing," explains Hubei Fresh Agriculture Science and Technology Development.
The Red Navel Orange
The Zigui Red Navel Orange orchard
"The oranges are round and weigh about 200 gr each. The peel turns green when the orange ripens and it is easy to peel. The fruit flesh is red, seedless and very juicy with 10% to 14% soluble solid particles. Moreover, the Red Navel Orange also excels in its quality of fruit flesh. It's tender, full of flavour and almost all of it is edible. We believe that our oranges are a very good product. So after we sold 5000 kg of Yichang summer oranges online last year, we took root in the production region of Zigui. We hope to provide this early ripening and tasty orange to as many consumers as possible."
"We had a dry autumn this year in Yichang, so the red navel orange production has dropped by 60% compared to last year. Based on a twenty day sales period from last year, we estimate that the sales period will only last one week this year. A large portion of the fruits haven't reached the size, taste and sweetness that was expected. In order to ensure the quality of the oranges, we only release a small amount for sale every day."
Hubei Fresh Agriculture Science and Technology Development
The company is located in Yichang, Hubei province. It focuses on direct sales of fresh fruit from the cultivation region and provides online sales planning, distribution, video advertisement, record design, logistics and other additional services. While improving the influence of the product on the market, it also increases profits for the growers.
After making the online platform for the fresh fruit from Yichang, the company's online presence became the main method of sales. The company relies on branding and, with that strategy, it quickly got a foothold on the internet, notwithstanding the fierce competition. It transformed from offering 'fresh products' to offering 'fresh brands'. The service is intended for fruits, partly processed agricultural products, local specialities and others. The company has created several brands.
From procuring fresh products to the conceptualisation of the products, the planning storage and online development etc, the main concern remains to keep quality high. The company goes down to the cultivation region and deals directly with the producers. It allows for products from all over to converge and be remodelled as 'fresh, green, organic and natural'. Based on the creativity and seeking the truth behind the products, the online shop quickly became a place where fresh cultivation, procurement, packaging, sales and cultural development have become a unified online chain.
The company's staff at a cultivation base
For more information about the Zigui oranges and the company,
Mr. Huang Tao
Hubei Fresh Agriculture Science and Technology Development Co., Ltd.
Telephone: 13647277555
Email: ht104@sina.com
Wechat: ht13647277555
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