The first batches are reaching MelaPiù distributors. The brand is owned by the Consortium and gathers six of the leading producers in Emilia-Romagna (Afe, Apo Conerpo/Agrintesa, Cico, Minguzzi, Patfrut, Pempacorer).
The harvesting of the Fujion variety has also started, albeit 8/10 days earlier than Fuji. It was introduced during the 2014/15 campaign and is a crossbreed between a Fuji and a resistant scab, making MelaPiù the only brand specialising in Fuji. The commercialisation of Fujion started in late September.
For further information:
http://www.melapiu.com/
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http://www.melapiu.com/
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