Jacques Luteijn expects that the sales of soft fruit will rapidly increase with the introduction of the brand name Body and Brains. He says: “The Body and Brains logo triggers and reminds the consumer of the importance of healthy food. I consider this brand as a boosting tool for the retailers to stimulate sales within our segment. We noticed the first results in practice: increased sales of related products that are next to products with our brand name in the supermarket. This is, of course, a brilliant selling point,” said Jacques Luteijn, the brains behind this unique concept.
He continues: “We cannot expect that supermarkets will completely switch to Body and Brains, and we do not strive for this, but a few products in addition to the existing brands is definitely achievable and recommended.”
The team of Body and Brains can be found on almost every fresh produce exhibition this year. This photograph was taken during MacFrut in Rimini, in the middle of September. In the upper right corner is Jacques Luteijn.
Prevent rather than cure
“Healthy food and exercise causes a better immunity and a greater feeling of happiness. Healthcare is becoming unaffordable, so we have to switch from curative to preventive, preventing instead of healing. Our customers get the chance to contribute substantially to this responsibility with Body and Brains.”
Traceable
He is very open about traceability. “Consumers should be able to precisely trace which producer supplies the products. Even in a mix-punnet with four different varieties of soft fruit, we can easily pinpoint the products accurately. Until now, most companies have full traceability for every pallet they deliver, but it is a lot harder for most to trace it per crate or punnet. I stand for more openness. We want to offer this added value to our clients.”
Introduction of the brand name
“We will spend the coming months on increasing the publicity of the brand name within our sector. Hong Kong Fruit Logistica was de first large exhibition. The interest in our brand was exceptionally great. MacFrut in Italy was our second successful exhibition. The next few months, everybody is welcome to AGF-Detail, Fruit Attraction Madrid, PMA Orlando, Amsterdam Produce, and PMA Santiago.”
Production, import, and trade of soft fruit
Jacques is the owner of the tasting/growing business Berry Growers in Limburg, and produces, amongst others, Adelita raspberries. “Adelita raspberries grow especially well in the north of Europe with a nice taste and a great shelf life. Adelita is a club variety; producers can buy plants from Growers Packers. The interest of growers is starting to increase, especially since the possibilities of growing Adelita in northern Europe are known. We supply our clients with Growers Packers 52 weeks of the year, and ‘follow the sun and production seasons all over the world’ to put the best fruit in the supermarkets.”
New packaging guarantees more sales
Soon there will be a new striking Skirt packaging available for soft fruit, exclusive via Growers Packers. “We are interested in retailers and their ‘preferred suppliers’ who want to stimulate fresh produce consumption and communicate openly about the origin. Our unique concept with new attractive packaging will cause an increase in the sales of the whole soft fruit segment,” says Jacques confidently.
For more information:
Jacques LuteijnGrowers Packers Direct/ Body & Brains
T.+31 88 888 57 88
M.+31 6123 77599
E. info@growerspackers.com