Australian consumers and brands will now benefit from a new strategic partnership between Result Group and IDlocate. Bringing together the printing expertise of Result and IDlocate’s consumer facing authentication platform, customers will now be provided with the technology to deliver best practice traceability and anti-counterfeiting, putting the solution right in the consumer’s hands..
“It’s an exciting partnership” explains Result Group GM Michael Dossor, “Consumers are demanding traceability as to the source of supply ..... this strategic partnership allows us to continue delivering best practice solutions for our clients with an off the shelf solution. Of utmost importance is ease of use and consumer engagement; these are ticked off better than any other solution we have seen.”
Result Group has been in the market since 2009 and holds an established and well-earned position as a partner who employs innovative equipment in the Product Identification and Automation fields, helping Australian businesses achieve better efficiency and less risk in their manufacturing and distribution processes.
Michael Harrop, Result’s Business Unit Manager, says “Our partnership with IDlocate enables us to deliver to our customers a complete turn key solution from Coding & Marking equipment and control software, to print a unique QR code on every product that will read and engage with any consumer on any handheld platform. Whilst there are a few other options in the market, we haven’t seen anything that works so well from both the manufacturer and the consumer stand-point. We’re super excited to share this exclusive opportunity with our customers “
IDlocate was founded in 2015 by two consumer behaviour specialists, who understood that the existing platforms were IT led, and they were not delivering what the consumer was demanding or what brands could deliver. It was great to have all the technology and tests, but when they aren’t communicated to the consumer in an easy to access platform, the consumers lose interest and don’t engage with brands.
The solution is built on an enhanced version of a proven platform that has been delivering unique coding solutions for the last 15 plus years, and addresses all the issues and risk in printing a unique identifier in a manufacturing environment. More importantly it allows a consumer to engage with the brand owner’s message without the need for a specific reader or to download a special app. Everything is web deployed meaning it does not matter what smartphone or reader is used, or what social media application or code reader a consumer is using. There is simply no barrier for the consumer to participate. Research has shown that consumers are now demanding to know where their products are sourced from, so it makes sense to display this to them in a way that provides for easy to access content. This is addressed by a brand owner being able to build custom content relevant to their products and existing systems, and share this with consumers at the touch of a button.
The options are almost limitless, with information such as authenticity as the basis of the platform, but this can be expanded by creating content as broad as a brand owner wishes to share. Growing information, ingredient details, promotional offers, export origin, and serving suggestions are all provided to the consumer’s hands in real time. There are also added benefits to the brand owner by being able to check supply chain and distribution without the need for third party feedback, as well as being able to understand consumer buying behaviour directly.
For more information:
Michael Dossor
Tel: 03 9706 4474