According to the director, the logical sequence would be - cost, convenience and finally value. He thinks that the packaging value cannot be lower than its costs.
Bestack's new logotype is an hourglass, which was actually made up for Macfrut 2016 in Rimini. "The fact that sand doesn't flow down in this hourglass means that the packaging is able to stop the time, like an elixir of life". On the other hand, the sand at the bottom represents the essential functions of packaging, its requirements of resistance, strut strength, the rate of being stackable, etc. Then there is the sand that must flow down which implies the future of packaging, that is a leading role in the supply chain.
Claudio Dall'Agata thinks that industry fairs and exhibition are interesting when there is a qualified audience. "Taking into account active packaging, it is a product that affects conservation and preservation of the content, a progress resulted from a patented system created by the University of Bologna to enhance fruit freshness and shelf life - especially summer fruit, such as strawberries, apricots and nectarines. (see FreshPlaza 15th September 2016). We had the chance to talk about active packaging to German wholesalers and they were interested in it".
Also, active packaging improves fruit production. Having packaging which lengthens fruit life means farmers can harvest when fruit is more ripened without fearing that it goes rotten".
"Everyone does their jobs, change is not always easy and fast. We can only show our point of view but results are the only important things".