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India: Direct sales cause veg prices to plummet

The delisting of fruit and vegetables, which has meant farmers no longer have to sell only to regulated wholesale markets, has caused vegetable prices to plummet in Mumbai over the past two weeks. A sudden increase in direct supply from farmers to retailers and bulk consumers, is responsible for the drop and prices of green vegetables have fallen up to 53 per cent since July 15. 

Normally, during the monsoon, vegetable supply gets interrupted due to slow harvesting in muddy fields, non-availability or delay in transport and fear of high spoilage. Since the normal seasonal vegetables are harvested in August, the pre-season sown crop with mechanised irrigation facility is hitting the markets, especially in Maharashtra.

“Farmers turned entrepreneurs for the first time to sell their vegetables directly to consumers. They bring truckloads directly to consumer centres and sell directly, ignoring the middlemen,” said Shri Ram Gadhave, president, Vegetable Growers Association of India.

Middlemen say they aren’t perturbed, pointing to the slump in prices as evidence. “Arhatiyas (middle agents) are an integral part of the trade system, as they release the quantity as required; they hold farm output for another day. Farmers would not have such a carryover system. Hence, farmers would not be able to execute direct sales for long. And, unlike arhatiyas, no one would extend farmers the monetary support for their needs. Hence, they’d have to come back to us,” said Sanjay Bhujbal, a vegetables trader in at the Agricultural Produce Market Committee (APMC)-run mandi at Vashi, Navi Mumbai.

Meanwhile, vegetable prices in Delhi and Kolkata have remained elevated, on the whole as July is a lean season for new arrivals. In Delhi, daily arrival of for example, okra (bhindi) declined to 76 tonnes on August 2 from 166 tonnes on July 15. That of bitter gourd was 34 tonnes on August 2, down from 83 tonnes two weeks earlier.

Source: business-standard.com
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