In Yakima, Washington, Domex Superfresh Growers is gearing up for a new crop of northwest apples and pears. They expect a promotable crop of large sized, flavorful fruit, thanks to optimal spring and summer growing conditions.
“Cell division has been terrific, due to another early bloom and moderate spring and summer temperatures,” says Mike Preacher, Director of Marketing and Customer Relations for Domex Superfresh Growers. “We expect apples to peak on 88-count and larger, and D’anjou pears will peak on larger sizes this season. Additionally, we expect the fruit to have good color and flavor. All of this means great sales opportunities for retailers, and great eating experiences for customers.”
“With large sizes on the horizon, retailers should also consider adding or moving to five pound bags,” Preacher said.
Bartlett pear harvest is expected to begin the last week of July, and apple harvest will start the first week of August.
The timing of this year’s crop is early, similar to last season. “This allows for Labor Day and Back-to-School promotions of apples and pears,” says Preacher. He added that “with the northwest cherry crop potentially ending a couple of weeks earlier than normal, apples and pears will make a great choice for filling promotional space.”
For more information, please visit www.superfreshgrowers.com.