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Johny Jara, from Ecuador's Mango Foundation:

"The opening of new markets will only benefit us if we are ready"

Even though the mango is gradually becoming one of the most demanded exotic fruits worldwide, cultivation techniques, transport, and marketing are still very specific and, in many cases, difficult for producers in the sector. Mango crops require a very special pre-harvest management so that they yield the desired quality and ripeness. The fruit also requires very sophisticated logistical techniques to maintain its quality during transport. 



Thus, there is the need to provide continuous education for producers and exporters that wish to send this fruit to demanding markets, like the US, Asia, and Europe. In response to this need, the International Ecuadorian Mango Congress is held every two years in Ecuador collecting the necessary market information and updates in the cultivation process. "This year marks the sixth time we will hold this congress. It will be held at the Hotel Oro Verde in Guayaquil from September 1 to September 3. We'll have the presence of producers and importers from around the world, as well as speakers from 7 different countries. The main topics to be discussed are new technologies for mango cultivation, diseases, pests, improving quality, post-harvest issues, technical matters, and the mango's market, among other things," said Sergio Cedeno, from Ecuador's Mango Foundation.

Photo of the congress held in 2012

The main objective of this conference is to provide updated information on new technologies and market developments to the attendees so that they increase their knowledge about how to manage and market this fruit. "The congress will last three days, from September 1 to September 3. We'll have conferences over two days and then we'll visit the Pivano hacienda, where there will be a live demonstration of the harvesting, certifications, and logistics processes required depending on the country of destination," said Cedeno.



"Three months ago, Ecuador managed to sign an agreement with China, so we just opened a new trade window. It is essential that our producers learn how to manage the fruit for this continent, as we are in the process of achieving trade agreements with Japan and Korea. Ecuador has 5,200 hectares of mango, so we have the potential to enter these markets," concluded the spokesman of the foundation. 

For more information:
Johnny Jara 
FundaciĆ³n Mango del Ecuador
E: jjara@mangoecuador.org
T: + 5934-2136329
www.mangoecuador.org