“This first year, we want to open the market for Peruvian avocados with a solid, but conservative program giving the consumers the opportunity to get to know the avocados from Camposol and from Peru in general. We are focusing on positioning the brand and therefore accompany the sales activities with an education campaign for the end customer. An informative brochure explains how to handle the avocado, highlights its nutritional values and offers suggestions for different preparations, continues Armando.
He explains that Camposol markets their avocados by serving both the supermarket chains and the wholesale market. “During the first year we are working primarily with clients who sell green avocados, but at the same time we work with a specialist company with experience in the ripening and handling of avocados from different origins for food service customers. We have also been contacted by several importers who have already invested in ripening rooms and with whom further opportunities of cooperation may arise. Therefore, we see in this aspect an important potential for future development.”
Allen Cooper y Armando Rojas from Camposol
The ready-to-eat concept for avocados isn't always understood in the Chinese market. According to Armando, Camposol is focusing on green avocados for the time being. “However, along with the further progress of our experience in that market, the support from Chinese importers and an appropriate education campaign, we will be able to make the next step that consists in promoting the consumption of ready-to-eat avocados. The process will then be initiated upon arrival of the product. We are shortly planning a technical visit of our quality assurance team to China. In order for them to get to know the market in depth and enable them to advise existing and potential customers on the technical and handling aspects of avocados, but also about the best ways to make use of them.”
For more information:Francesca Carnesella
Camposol
T: +51-1- 634 41 00
E: fcarnesella@camposol.com.pe
www.camposol.com.pe