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Increasing online sales for Belgian company Allnuts

Dutch consumers can now buy Allnuts’ nuts as well

Recently, the Belgian nut supplier Allnuts has grown significantly,partly due to an increase in online sales. Not only can companies order online,consumers can do so as well as of this year. “Nearly everyone orders productsonline these days, so we wanted to act accordingly,” says Alco Kappé, managerof Allnuts. “So far, we have found the online sales experienced to be positive.”

New in the Netherlands
Orders over 35 Euro are deliveredfree of charge. “A few weeks ago we started to deliver in the Netherlands. We havegotten several e-mails and requests from our neighbouring countries, so wedecided to start delivery there as well,” according to Alco. Part of thecurrent corporate clientele was not very positive about the online sale forconsumers. “They were afraid that they would lose clients because of the onlineselling of products. This is by no means the case. Online, the focus lies onpromoting the products and the brand, so they sell more in theirshops.”  




Investing in distribution
The products are delivered by a parcel deliveryservice. “Naturally this entails additional costs. However, the growth of onlinesales will only continue further, so the company cannot ignore that. Previously,one could only get the necessary products if within a few kilometres fromhome. Times are changing, if you make sure that the company can save on other issues,you can invest in distribution.” 



Domien Rodiers (left) and Alco Kappé during Tavola 2016.

Nuts grow only once per year
Allnuts has a wide range of products,from nuts to chocolate. “We have a warehouse where all of our stock is storedand in addition we take care of the buying and selling of the products.” Alcostresses that it is important for Allnuts to inform their customers in thecorrect manner. “We are very transparent in our communication and we are happyto share fun facts with our customers. The fact is that nuts grow only once peryear, just like every other fruit. Many customers do not know this, because somenut suppliers claim that they have fresh deliveries every week. That is not atall possible.”

For more information:
Alco Kappé
Allnuts bvba
Industrieweg 1038
B-3540 Herk-de-stad
Belgium
T: +32-495 798742
F: +32-(0)1196 0998
info@allnuts.be 
www.allnuts.be 

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