According to Produce for Better Health Foundation’s 2015 “Dads’ vs. Moms’ Attitudes Related to Fruit & Vegetable Consumption” study, nearly 1 in 4 consumers report that quality is a deterrent to purchasing fruits and vegetables.
Named after Stemilt co-owner and 4th generation cherry grower Kyle Mathison, this is the fourth season Kyle’s Pick cherries have been available. Stemilt reserves its best cherries – largest sizes, high firmness, and dessert flavors – for specially marked Kyle’s Pick pouch bags, as those are the exact qualities that Mathison himself grows at his Stemilt Hill orchards in Wenatchee, WA.
“Cherries are an impulse purchase, and shoppers are more likely to buy them if they look fantastic. Delivering quality through our Kyle’s Pick program not only helps us reach the 25% of consumers who say lack of quality is a factor in not purchasing the fruit/vegetable, but also appeal to the impulsive cherry shopper. This person spends $6.68 on cherries on average when they purchase, and has a 43% larger shopping basket than non-cherry purchasers,” said Stemilt marketing director Roger Pepperl.
Typically an early July program, Kyle’s Pick cherries will begin shipping on June 20th this year due to the record early start to Washington cherries in May following a warm spring. Stemilt will pack Kyle’s Pick cherries until mid-July when it transitions to its high-elevation cherry package
Contact:
Brianna Shales
Stemilt Growers