The theme this year was "Creating a path to diversity". The first speaker was Rachel Palumbo, Commercial Lead at Monsanto AU/NZ. Rachel said that diversity did not only apply to women but meant a good work/life balance for everyone, she spoke about the value of a gender balanced team within companies.
The Hon Leanne Donaldson MP said how we can always do more to represent women within the industry, she went on to say that 14,000 people are employed in the industry and that people are the powerhouse for new ideas.
Alice Gorman - Just Veg brand
Next came presentation from Alice Gorman and Gen Windley from the Just Veg brand and Richard Gorman, CEO of Kalfresh Vegetables. Kal Fresh grow around 500 million carrots each year and have even brought out a carrot beer.
Gen Windley from the Just Veg brand and Richard Gorman, CEO of Kalfresh Vegetables
The ladies spoke about about how farmers are good at farming, but its the women behind them that see the story, they know to buy and cook vegetables and how to get kids to eat them. This is why the women on the marketing team are good at what they do.
FreshPlaza will be covering the whole PMA Fresh Connections event in Brisbane, look out for more reports in the coming days and also our photo report of the event.