The Hass Avocado Board (HAB), a leader in providing insightful information to the avocado industry, recently released a study analyzing thirteen holidays and events throughout the year. Holiday volume saw robust growth, particularly for spring and summer holidays where growth rates reached over 20 percent. The Big Game, Cinco de Mayo and 4th of July had the highest weekly retail dollar sales of the year, each comprising 2.4 percent of the annual total. Labor Day generated the largest dollar and volume sales growth on a percentage basis.
“HAB’s Holiday and Events study provides industry leaders, retailers and other stakeholders with valuable seasonal sales information,” says Emiliano Escobedo, executive director of the Hass Avocado Board. We are thrilled to provide the industry with insights that can help grow the category and increase sales. All holidays and events analyzed in the study exhibited strong growth in retail dollar and volume sales.”
To get a deeper look at holiday and event performance across the nation, the study also partitioned the country into eight regions. California had the highest holiday dollar sales of any region while the Northeast had the highest holiday dollar sales growth. All regions saw strong holiday sales growth.
To read about holidays and events in each region and to get more in-depth information about avocado sales for each holiday, visit hassavocadoboard.com/retail. Sign up here for the Hass Avocado Board’s Hass Insights Newsletters to receive updates on current retail avocado trends delivered straight to your inbox.
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Jill Netzel