"It is an exciting time in terms of promotion. We are putting the product in a jar, pre-squeezed, and we are currently testing the shelf life. We are working out how to extend that a bit beyond the four weeks that we have so far." said Sales and Marketing Director, Megan Shanley.
Despite the name, the popular finger limes are actually another type of citrus that isn’t even related to limes or lemons. They belong to the micro-citrus family and were discovered growing wild in the bush in Australia. The aboriginals are the ones who first called the fruit finger limes, because of its appearance and taste.
"We have been trying to get around the name 'finger lime'for the last 5 or 6 years with marketing, because finger is not a nice name. That's why we came up with the brand name Citriburst for the fresh finger limes, but it is still a work in progress because it is a mouthful. However, the name does say what it does, it gives you a burst of citrus flavour."
We introduced the finger limes to 30 stores in Europe and they were selling out faster than we could get the product, so we would like to introduce it on a larger scale this year. Just seeing that success there is huge because we haven’t seen that kind of success yet here in the states." concludes Megan.
Shanley Farms is in the process of becoming Global Gap certified, and will be certified organic this year.
For more information:
Megan Shanley
Shanley Farms
Tel: +1 805 234-8533
Fax: +1 559 408-5549
Email: info@shanleyfarms.com
www.shanleyfarms.com