New Zealand apple grower and exporter, Freshco will join key partner Shenzhen Yuanxing Fruits for the launch of the new season Breeze™ Apples on March 26th in Guangzhou, Southern China.Shenzhen Yuanxing is a Chinese packer, exporter, importer and distributor with more than twenty years of experience in handling fruits and vegetables. The company supplies major retail chains and distributes products to all major cities in Hong Kong & Mainland China
The Breeze™ variety is one of New Zealand’s earliest harvested apples. The variety is available to provides retailers and consumers in most Asian destinations as early as mid-March.
Cobby Lin, of Shenzhen Yuanxing Fruit, explains: “we believe this apple will be a success on the Chinese market. The Breeze apple is one of the earliest New Zealand apple varieties that is available in Spring. In addition, the apple has a particularly red colour and its taste is sweet; two features Chinese consumers love.”
“Finally, the variety is fully owned by Freshco in New Zealand. Chinese consumers prefer New Zealand apples, image-wise it provides for strong marketing.""Because this is the first year the variety is being commercialised, we are focusing on retailers. Retailers can help by introducing and promoting the variety to consumers. Freshco has been working on breeding and commercializing Breeze apples since 2008. With current plantings reaching maturity we are expecting to increase volumes over the coming seasons.”
The 2016 growing season in NZ has been excellent for Breeze™, delivering high quality fruit with superb sweetness and fantastic red colour. Breeze™ is aromatic and very crisp.
For more information contact:
Cobby Lin, Director of International Business Division
Shenzhen Yuanxing Fruit, Co., Ltd.
www.yuanxing-fruit.com
clin@yuanxing-fruit.com
Greg Cross, Marketing Manager Asia
Freshco New Zealand
www.freshco.co.nz
greg@freshco.co.nz