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Logistics: key factor of E-commerce success
In recent years, with the rise of e-commerce, fresh produce sales become a popular trend on Chinese e-commerce platforms. It goes without any doubt that this brings a lot of conveniences to consumers, and they can buy all these fresh products directly from home. But these fresh produces are facing a series of obstacles such as short shelf life and the high costs of cold chain logistics.
Nowadays many hypermarkets have begun to test the new model of online sales plus distributions. The majority of them use the frozen model of "ice cube+ foam boxes", which is constrained by the time duration of freshness that they can bring. This logistic model leads to the high transportation loss rate, which in general reaches as high as 15%-20%. After bearing such a cost, few e-commerce sellers are willing to accept the return of goods free of charge.
Due to the factors such as storage, cold chain technologies and the short shelf life of fresh produce, after service becomes a major challenge that all electronic business platform sellers face. According to the research, return of fresh produce purchases free of charge can only be realized if the transportation loss can be contained within 5%. And the only solution is through the improvement of the logistics.