Black Gold Farms is enlightening retailers that this year, red is the new color of St. Patrick's Day. While the color green may be synonymous with the holiday, red potatoes are already part of everyone's St. Patrick's Day feast - regardless if they're Irish or not. The sales numbers show it - red potato volume is 40 percent greater in March than the average of other months during 1H (Nielsen FreshFacts data, 2015).
The only thing that could make red potato sales even stronger in March is to make St. Patrick's celebrations last longer than the holiday hangover. That is just what Black Gold Farms is going to do; by promoting red potatoes as the lucky charm for turning leftovers into a week of great meals.
"We will help retailers to tantalize their shoppers - and drive greater red potato purchases - with delicious Corned Beef & Red Potato Hash leftovers that can be turned into Top O' The Mornin' Muffins or O'Leary's Leftover pizza and even Irish egg rolls" said Don Ladhoff, director of fresh marketing & sales for Black Gold Farms. "Even better, by encouraging shoppers to enjoy more St. Patrick's Day-themed leftovers, we will help retailers not only move more red potatoes, but also to sell more of other produce categories such as cabbage, carrots and onions."
For a limited time, Black Gold Farms will be packaging their quality red potatoes in custom five-pound poly bags that urge shoppers to "make magic this St. Patrick's Day" and highlight a recipe for Corned Beef and Red Potato Hash on the package back. Retailers can drive even bigger sales by merchandising red potatoes using promotional materials including attention-grabbing iron man posters that showcase three different leftover recipes, as well as shelf talkers and special Kwik Lok tags that encourage shoppers to "see how red potatoes turn leftovers into great meals". Pallet bin displays are also available, and social media efforts will bring even more awareness of red being the new color of St. Patrick's Day.
Black Gold Farms grows and packs red potatoes for several retail customers using retailer-label packaging; the merchandising materials, Kwik Lok tags and pallet bin displays will also be made available to these accounts. Contact Black Gold Farms for more information or to discuss other ways they can turn red potato sales into your own "pot of gold" during March.
For more information:
Leah Brakke
Black Gold Farms
+1 701 402 2844