“Our sales dropped 30% in 2015 compared to 2014. One of the reasons for this is the global economic recession. Domestic apple sales have also been hit by increased imports. In 2016 we hope to increase our client numbers. We will do this by focusing on quality control, which will lead to more high-end markets opening up to our products.”
“Our farmers occupy an area of 1,500 mu. The biggest change is that in earlier years, most attention was given to the size of the apples. Big apples were considered to be of high standard, regardless of the quality. As a result, the apples could not be sold at good prices, which frustrated the growers. We changed our marketing and production strategies, and help the growers focus on quality instead. Currently, we have 300 mu under strict quality control. We have a professional team that provides training and assistance.” “Our main variety is Fuji. The Fuji market has been strong compared to competitive varieties. In addition, our farmers are experienced growing Fuji apples. Finally, Fuji apples can be stored longer than other varieties, which is an good advantage.”
"Our apples are sold to middle and high end markets in big cities, such as Beijing, Shanghai and Guangzhou. We now sell to end customers directly, instead of to wholesalers. This has increased our returns. In addition, last month we starter to sell our apples online as well.”
For more information:
Mr Yubin BaiLuochuan Puti Yanbin Apple Cooperative
Company website: Under construction
Telephone number: +86 1347 4435 310
+86 1347 4435 310Wechat: 洛川燕宾苹果