From the 3rd to the 5th of February, Berlin will host Fruit Logistica, the largest international trade fair in the area of fruit and vegetables. Almost 2,800 exhibitors from all over the world will present themselves at the fair, at which Zuidkoop Natural Projects will be putting the Dutch horticulture sector in the spotlights.
With a total surface of 3,672 m² the Holland Fresh Group pavilion is bigger than ever. But it isn't just bigger, it is getting a completely new appearance. The new stall concept is characterised by a more transparent appearance, less volume and lighter materials. The pavilion is a strong unit and has a clear appearance shown by using colour and images. The stalls within the pavilion offer exhibitors the space to profile their own identity. Due to the flexible construction this Holland Fresh Group pavilion can also be used during other trade fairs such as the Fruit Attraction in Madrid, the Asia Fruit Logistica in Hong Kong or the PMA Fresh Summit in America. In this way there will be a recognisable Holland Fresh Group appearance all over the world. Besides the Holland Fresh Group pavilion, Zuidkoop is also building around 1,400 m2 worth of individual stalls.
A large number of square metres is reserved for well known companies in the agrarian sector such as Nature's Pride, Beekenkamp, Looije Tomaten, Kubo, EuroPool System, Enza Zaden, Bejo Zaden, Kanzi and Van der Windt Verpakking.