“We export 50% of our Baby mandarins to Indonesia, 10% to Dubai, Malaysia and Canada, 20% to Thailand and 20% to Bangladesh and India. We also sell premium Baby mandarins on the Chinese domestic market. In China we sell our products online only.”
Selection of the new Baby mandarin harvest at Nan Feng Green Tree
“We supply premium fruit only. Indonesia is a big market for Baby mandarin with strict entry requirements. In addition, the Indonesian government demands advanced cold treatment and processing techniques. All suppliers need Global GAP certificates. We meet these requirements, which is our strong competitive advantage. The Indonesian government has decreased its mandarin import quota this year. As a result, total import of mandarin has gone down.”
The team of Nan Feng Green Tree with Charleston Xiong, the general manager (third from right), West Hu, the import manager and Albert Wu, the export manager. In the middle of the picture is Mary Chen, the president
“Last season we pioneered the import of citrus from Peru and South-Africa. We experienced a number of problems. The product we received did not meet our quality standards. As such, we could not market the products we bought. Secondly, there is strong competition verging on oversupply of the Chinese market. This year, big volumes arrived from Australia, South Africa and South America. Prices were volatile and it is hard to predict what the market will do.”
“Next season we want to continue with the import of citrus. I am now looking for suppliers that posses their own orchards and run their own breeding programmes. We want to expand our market share on the Chinese market. We also want to import mangosteen, durian and longan from Southeast Asia and red Globe grapes from Peru.”
More information:
Charleston Xiong, General Manager
Nan Feng Green Tree Import & Export Trading
Tel: +86 794 3222069
Email: charlestonxiong@163.com
Website: www.nanfenggreentree.com.cn & www.jxlygy.com