Broadening convenience supply
Until 15 years ago, the company from Rijnsburg cut fruit as well as vegetables. Following the market circumstances in those days, the fruit activities were halted. The current market situation, with a growing need for healthy, fresh and innovative products, provides sufficient grounds to take on the production of fruit on their own location again. This makes it possible to organize the logistical chain as optimally as possible, which is a must with freshly cut fruit. Adding value and standing out with nice (combination) concepts is also more of a possibility now. Heemskerk believes in broadening the convenience supply. Frizzy's portfolio of clients includes bakeries, hotels, wholesalers, small (chain) retailers and healthcare. Frizzy has experience in fruit, with its own strawberry nursery, and cuts the fruit for its clients. Frizzy's ambition is to continue with these activities, putting more focus on their own cultivation company.
Planned for 2016
The transfer of the retail activities from Frizzy to Heemskerk is planned for 2016. Heemskerk is looking to provide its clients with enough opportunities to distinguish themselves. That's why the focus will be on organizing the transition as well as possible, rather than on automation and growth. The consumer shouldn't notice the change in production location.
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