Avocados from Peru concludes 2015 campaign season

The Peruvian Avocado Commission (PAC) has closed its 2015 season with more than 100 million pounds of fruit imported into the United States over a three-month period. Since it began importing to the U.S., Peru has become an increasingly important supplier of avocados during the summer peak season.

Much of the success of the 2015 season can be attributed to the innovative promotional campaign that combined a number of first-in-category events and programs.

One strategic element of the 2015 multi-faceted and multi-media marketing campaign was the support of a social media campaign that was designed to drive engagement and focus on quality content across multiple channels. The brand’s social media strategy made a strong impression with consumers and had a measurable impact on brand awareness with millions of impressions.

Throughout the season, PAC partnered with thoughtfully selected Flavor Ambassadors who embody the brand and messaging to drive strategic PR initiatives with significant impact. Flavor Ambassadors for the 2015 program included Chef Martin Morales, chef-proprietor of London’s Andina and Ceviche restaurants; and Washington D.C.’s Peruvian Brothers, who operate a renowned food truck.

The primary goals of PAC’s 2015 marketing program were to reinforce consumer awareness of the flavor and nutrition found in Avocados from Peru and to support retailers during the peak summer season.

To bookend the successful 2015 season, the Peruvian Avocado Commission will host more than 1,000 international attendees at the the 8th Annual WAC in Lima September 13-18. One of the highlights of the congress is a Scientific Program focusing on health and human nutrition and updated information regarding agricultural management, production and commercialization. The Congress will also include research presentations of scientific, marketing and commercial subjects from all parts of the world that influence the future of the industry.

For more information:
Peruvian Avocado Commission
Email: info@avocadosfromperu.com
www.avocadosfromperu.com