The new site layout features responsive design so that pages can easily be read whether users visit from a desktop computer, a tablet, or a mobile phone in the aisle of a grocery store. Of all visitors to usapears.org, 40% visit from their mobile devices, and 15% access the site from their tablets. Recipes on usapears.org are organized in an attractive Pinterest-style layout and can be shared via social media with the click of a button. Website visitors can browse more than 250 recipes, filtering searches by pear variety, keyword, or recipe category. The recipe section also has a new review feature, where users can rate recipes and leave comments and suggestions.
In addition to the enhanced recipe section, the site features more new content:
- Snacking – A page devoted to snacking shares the latest statistics on American snacking trends and serves up a list of tasty pairings featuring the versatile pear.
- Video Library - This section includes USA Pears’ latest how-to videos highlighting pears sliced into salads, blended into simple smoothies, and perfectly poached. Visitors can also meet growers of USA Pears and learn pro pear tips from top chefs through a series of videos.
- Nutrition – Home to the latest pear nutrition research, this section offers helpful information about the benefits of USA Pears and features recipes to help visitors power up with fiber, vitamin C, potassium, and other important nutrients.
Kathy Stephenson
Pear Bureau Northwest and USA Pears
Tel: +1 503-652-9720
Email: kstephenson@usapears.com
www.usapears.org