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Click and grow: 'Keurig' for fresh herbs

Keurig sparked a revolution when coffee lovers discovered the ease of plopping in a cartridge and getting a cup of joe a few minutes later.

A new startup, Click and Grow, now wants to bring the coffee cartridge craze to vegetables.

Living up to its name, the Y-Combinator backed startup wants to make it as easy as a few clicks to grow enough food to feed your family, according its CEO and founder Mattias Leap.

The startup has had success first selling smaller versions of its Click and Grow plant line. It raised more than $625,000 in a Kickstarter for its small three-plant herb garden, and it also has a line of smart pots.


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