Potatoes smaller than previous years
Crop in general has been experiencing a smaller profile than in previous years. The overall price in Idaho reflects the lack of size in harvested potatoes and grower return is below the cost of production. “Our large cartons of potatoes which are shipped heavy to food service companies have seen an increase in price due to the lack of quantity of larger potatoes caused by weather issues last growing season.” explains Kevin Stanger, Vice President of Sales for Wada Farms. “However, the market for small sized potatoes continue to be near record low levels.”
Majority of potatoes sold to food service industry
Generally 60% of potatoes are sold to the food service industry, with the remaining balance sold to retailers and a small amount to wholesale. “We are always pursuing new varieties, new colors, and developing new packaging,” states Stanger, “we’re always trying new ways to market potatoes and were the first in the United States to offer a microwavable package.”
Decrease in consumption of fresh potatoes
Consumption of fresh potatoes has slightly decreased with industry groups like the U.S. Potato Board, the Idaho Potato Commission and others working to excite consumers again. “We continue to work to increase demands for fresh potatoes and help consumers realize fresh potatoes are part of a healthy diet,” adds Stanger.
For more information please contact:
Kevin Stanger
Vice President of Sales
Wada Farms
Tel: 208.542.2898
Fax: 208.542.2893
info@wadafarms.com
www.wadafarms.com