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Greek cherry exporter will be forced to sell at low prices

According to Gregory Mittas, Owner of Parmenion, “The campaign will start between 12 and 14 of May, and this year the weather has been favourable. 40% of this year’s harvest will be distributed in the Greek domestic market and the rest will be exported Russia, Poland, Egypt, Bulgaria, Romania, Cyprus and many other destinations in Europe and overseas.
 
Given the situation in Russia, “Parmenion”, like other Greek companies while hoping for the trade embargo to be lift, has been forced to look for alternative for destinations. Gregory affirms that “The main difficulty involved in this is finding solutions to maintain the product’s freshness when shipping to more distant destinations, like Dubai. In any case, all volumes will be sold, although prices will certainly be increased due to shipping costs.”


 
The key strategy lies in the selection of varieties. Those with a longer shelf life, are shipped overseas, while the rest stays in the local market. Greece, where the cherries, Peaches,Nectarine and plumss are cultivated, “Offers ideal growing conditions, with a climate that makes the fruit’s taste stand out against its competitors”.
 
All in all, Parmenion is working hard to find new companies and customers to work with to ensure that the Russian ban will have a minimal impact to the company.
 
The company was founded in 1969 and devoted to the production and export of stone fruit, namely cherries, peaches, nectarines and plums. Parmenion attended the recent edition of Freskon in Thessaloniki, where they offered us their prospects for the new cherry season.


For more information:
Parmenion
Tel : (+30) 23320.43333
Mobile : (+30) 6983364556
Fax : (+30) 23320.43333
e-mail: grigoris_mittas@yahoo.gr
website : http://fruitnaoussas.blogspot.com/
Facebook:https://www.facebook.com/FruitNaoussasParmenion

Author: Juan Zea Estellés / Yzza Ibrahim