Kaasten Reh (Fruchthandel) opens the conference
New food concepts
The previous day the delegates had the opportunity to see two new concepts, the Grand Frais and Rseau O'tera in France. Hans Verwege marketing analyst from Enza Zaden, said these were very new concepts where fresh was the foundation.
The participants are ready
Consumption and export
VLAM and the GroentenFruit Huis (Belgiun and Dutch associations) brought interesting facts about the Dutch and Belgian fruit and vegetable trade, consumption and promotion. Wilco van den Berg from GroentenFruit Huis explained that The Netherlands certainly missed Russia as a destination, they were in the top there for Dutch export countries. "But we must look forward and we have already seen success in markets such as China, Brazil and Indonesia. Anneleen Leon said that the Belgians ate an average of 42 kg of vegetables per year, but that must increase to 109.5 per year. Campaigning does work though and with the 'All Day Long' campaign the consumption of fruit and veg increased by 10%.
Click here for the photo report
There were various other presentations given, including Edward Garner from Kantar Worldpanel, who spoke about the retail situation in the UK and the growth of ALDI and Lidl. Nicolas Lecloux from True Fruits spoke about the success of the vegetable smoothie in Germany. These and other presentation will be published separately next week.
The Vegetable Congress was organised by Eurofruit, Fruchthandel en Fresh Produce Journal.
www.vegetablecongress.com
