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Regional preferred peppers

Yellow romano peppers with lots of potential

The Austrian Seewinkler Sonnengemüse of Wallern im Burgenland is a farmers’ association. This season they have grown red and yellow pointed peppers, also known as romano peppers, for the first time. CEO Josef Peck says: "On an area of ​​about one hectare, we have started with the cultivation of romano peppers." About 15 percent yellow peppers and 85 percent red peppers were planted. "We believe that the red ones will be preferred by the consumer," says Josef Peck, "The yellow pointed pepper is a very interesting variety. Its taste is sweet and intense. We believe that this variant has a lot of potential."



Good growing conditions and good quality

"Demand for the romana pepper grown in Burgenland is very high,“ explains managing director Josef Peck. Seewinklers’ romano peppers are currently available at the Austrian supermarkets REWE, Merkur, Billa and Penny. Other chains already showed interest. Around one million units will be harvested throughout the season. "The growing conditions for peppers are good this year and we offer an excellent quality," says Peck, "but the product itself if more labour intensive. The cultivation and care of the plant requires more attention than a conventional bell pepper."

Customers appreciate locally grown food
The main competitors in the cultivation of romano peppers come from the Netherlands and Spain. "Of course we notice the competition," says Peck, "But with our peppers, as it is with many other Austrian vegetables, our customers value our products, and they prefer locally grown produce" For the first year the farmers’ association does not have plans for export. "And whether we are going to increase the volume we grow next year, has to be decided together with our clients. We will just watch and analyse this year and then decide whether we expand next year," explains Josef Peck.

Peppers as the main product
The main product grown by Seewinkler Sonnengemüse is peppers (capsicum). Every year the distribution company moves an average of 26 million pieces of the colourful members of the nightshade family. Since the year 2000 Seewinkler Sonnengemüse has specialized in the marketing of the produce grown by approximately 50 vegetable farmers from Seewinkel.


Ing. Josef Peck
Sonnengemüse Vertriebsgesellschaft m.b.H.
Tel +43 2174 2282-0
j.peck@seewinkler-sonnengemuese.at
www.seewinkler.at