Packagings are constantly undergoing renewal. Market demands and requirements are ever changing, as are applications. What are the packaging trends and developments, and how do producers respond to that?
Self-service in stores
Bunzl sees an increase of self-service in stores. Mariska Zweden of Bunzl mentions examples like filling a bottle of fresh orange juice or cutting a pineapple in the supermarket. Bunzl has responded with its new Pine-O-Matic concept, a machine that cuts a pineapple into slices in 18 seconds. The slices are gathered in a unique, transparent bucket, which can be printed in full colour upon request. The Tap & Sap concept from Bunzl and Zumex also contributes to an improved experience in stores, and reduces food waste, because consumers can measure the amount of juice themselves.
The right experience
Abarka, a new player on the packaging market, wants to create added value when it comes to functional packagings and packaging design. Wim van Cuijk of Abarka packaging solutions says many companies are going for fresh and healthy food concepts, but these are often copied by others. “Our goal is to develop the right solution for companies to distinguish themselves, giving products the required attention, displaying the right experience, having the desired shelf life.” This way, producers can stand out in an often saturated market.
Nostalgic packaging with new lookAt the end of 2014, Abarka introduced the patented SkirtAll design, which is reminiscent of the nostalgic fabric cover over jam jars. “Exactly what we had in mind, but with a new look, to be produced industrially and cost-effectively.” The concept will mainly be linked to innovative and exclusive food concepts, and the packaging has great ease of use, making it very suitable for eldercare.
Cooking outside more popular
A packaging that responds to changing applications, is the combination of a plastic tray and a grill tray. Since cooking outside is becoming increasingly popular, Brabo-Pack is introducing a concept consisting of a gastronomic tray with compartments combined with a grill tray that fits exactly, making for a pretty, practical and above all hygienic presentation of barbecue products.
From sweet to healthy
Marnix van der Caaij of Quality Pack notices more and more specially adapted display packagings for healthy products instead of biscuits and candy at the line at the till, like sleeves and Grab & Go bags that can be easily taken along. He also sees a trend toward smaller and more attractive packagings for children, like the Harvies. This packaging was inspired by a client suggestion, and can easily be adapted to a special occasion, like the World Cup, or Christmas.
Environmentally friendly
More and more companies want to have an image of sustainability. Organic or sustainable products are packaged in different ways more and more often. Marnix mentions avocados, which are now often packaged in plastic trays with plastic foil. “But soon this will be packaged in a biodegradable tray, which can be flow-packed in a PLA foil. When the product has been consumed, it can be thrown away completely, packaging and all, with the organic waste.”
More information:
Mariska Zweden
Bunzl