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Worldwide Consumption patterns

Chinese consume most fruit and vegetables

There are clear differences in consumption patterns between countries and regions, and over the years the patterns within each country can vary wildly. An overview over the years shows clear shifts and changes. We will look at consumer habits with twenty-year intervals, namely 1961, 1981 and 2001, followed by data from 2011.



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China

The Chinese are without a doubt the largest consumers of fresh produce. In 1961, 62 percent of the daily intake consisted of fruit and vegetables. That equates to an average of 537 grams per person. Root vegetables took up 35 percent of the diet, followed by vegetables with 25 percent. Fruit consumption accounted for 1 percent. Twenty years later, the consumption had dropped to 41 percent, which corresponds to 400 grams. Fruit consumption remained low with 2 percent. In 2001, fresh produces resurfaces as a major part of the diet. Chinese ate an average of 1027 grams per person, accounting for 55 percent. The percentage of tubers dropped to 11 percent. The consumption of fruits and vegetables increased to 37 percent and 6 percent respectively. Ten years later, little has changed in the diet. Chinese people still eat lots of vegetables: 56 percent of the daily intake. Especially vegetables were significantly more consumed and make up 39 percent. Fruit consumption rose to 9 percent.


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Brazil
In 1961, Brazilians ate 515 grams of fruit and vegetables, accounting for 39 percent of the daily intake. It is striking that the Brazilians consumed mostly fruits (15%) and tubers (20%). Vegetables represented 5 percent of the diet. Twenty years later, the fruit and vegetable consumption had dropped to 500 grams, 34 percent of the daily intake. The decrease is mainly due to the tubers, which accounted for 15 percent of the diet. Vegetable consumption remained stable at 5 percent. Fruit represented the remaining 14 percent. In 2001, the share of AGF dropped to 28 percent of the daily diet of 499 grams. Shares of fruits and tubers declined further, while the consumption of vegetables increased slightly. Ten years later, 31 percent of the diet consisted of AGF. Fruit consumption rose sharply to 17 percent.


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United States
Over the years, the proportion of fruit and vegetables in the American diet remained fairly stable between 25 and 30 percent. In 1961, Americans consumed an average of 613 grams of fruit and vegetables, vegetables accounting for 11 percent. Twenty years later, the proportion of fresh produce rose slightly to 28 percent: fruits and vegetables both represent 11 percent of the diet. In 2001, this picture is virtually unchanged. In general, consumption has increased, though the percentage changed little. In 2011, the consumption of fruit and vegetables decreased to 740 grams: a slight decrease from 29 to 27 percent.


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India
In 1961, the average citizen of India consumed 199 grams of fruit and vegetables. This corresponds to 23 percent of the daily intake. Vegetables accounted for 12 percent, 8 percent fruits and 3 percent tubers. Twenty years later, the average consumption is 254 grams, 27 percent of the diet. Of these, 14 percent consisted of vegetables. In 2001, consumption has risen to 349 grams, a share of 30 percent. Vegetables are number one with a share of 16 percent. In 2011, the consumption has risen to 450 grams, accounting for 34 percent of the daily intake. Vegetables still have the largest share (17%), followed by vegetables (11%).


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Russia

In the early 60s, Russia is part of the Soviet Union. On average, a Russian living in 1961 consumed 620 grams of fruit and vegetables, accounting for 31 percent of daily consumption. Half of the fruit and vegetable consumption consisted of tubers (18%), followed by vegetables with 10 percent. Twenty years later, the consumption has risen to 675 grams, fresh produce generally being at 30 percent. Root vegetables and vegetables account for 25 percent of consumption. In 2001, this has increased to 33 percent, though in grams consumption has dropped to 654 grams. The consumption of fruit is behind with a share of 5 percent. Ten years later, consumption is at 793 grams with a share of 32 percent. While fruit consumption rose to 8 percent, consumption lags behind with a share of 12 percent.


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Germany
In Germany, average consumption decreased slightly over a course of years. In 1961, Germans consumed 728 grams of fruit and vegetables. That was 33 percent of daily intake, with the largest share going to tubers (17%) and fruit (10%). Twenty years later, the overall share dropped to 27 percent with a fairly equal distribution of tubers, fruits and vegetables. In total, the Germans consumed 685 grams of fruit and vegetables. In 2001, consumption was pretty much the same. With 695 grams, fresh produce accounted for 27 percent of the diet. In 2011, the consumption of fruit and vegetables dropped to 672 grams with a share of 25 percent.


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United Kingdom
In 1961, the British consumed 579 grams, 25 percent of daily intake. They consumed mostly tubers. In 1981, the British consumed 664 grams of fruit and vegetables. Root vegetables taking 12 percent of the diet, followed by vegetables (9%) and fruit (7%). Twenty years later, this is 32 percent, or 834 grams. In 2011, consumption remained virtually unchanged. 878 grams and a share of 33%.


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Somalia
In Somalia, one of the world's poorest countries, fresh produce is only a small part of the daily diet. In 1961, 11 percent of daily intake consisted of fresh fruit and vegetables, which equates to 140 grams. In 1981, the share had dropped to 7 percent, 5 percent of which being fruit. In 200, the share was back at 11 percent, which equates to 118 grams (most of it, 6%, being fruit). The vast majority of the Somali diet consists of dairy and eggs.

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